Thoughts & Inspiration

NSPCC Share Aware campaign – helping to keep our children safe online

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NSPCC's Share Aware campaign

I was born in 1978. A year after the first home computer had entered the marketplace.

My school work was written by hand into an exercise book. My university application form was produced on a friend’s word processor. My first email was sent in my first week of university. My first mobile phone was purchased when I was 21.

Little Miss H was born  in 2013. That year, according to the Office of National Statistics, 21 million households in Great Britain had internet access.

There is no doubt about it, Little Miss H is a child of the digital age. This thought scares me. The internet is a great resource. It can be fun, informative, entertaining and a great way to connect to other people. But the internet and particularly social media can be a risky and dangerous place for children.

Years ago, I remember reading a story in the Guardian about a boy who ran up £900 of debt playing the Facebook game Farmville. At the time, I found the story amusing but now I realise that the tale had a serious undertone. It is easy for impressionable children to get sucked into a game or social media app and before they know it they are out of their depth.

According to the NSPCC the main risks and dangers of a child being online are:

  • Inappropriate content, including pornography
  • Ignoring age restrictions
  • Friending or communicating with people they don’t know
  • Grooming and sexual abuse
  • Sharing personal information
  • Gambling or running up debts

NSPCC’s Share Aware Campaign

The NSPCC ‘s Share Aware campaign aims to highlight the importance of protecting our children from these online risks and dangers. The campaign is targeted at parents of 8 to 12 years old and provides straight-forward advice about how to talk to children about online safety. It also gives information about the most popular social media sites and apps and the risks attached to each of these.

To launch the campaign, the NSPCC have created an animated video called “I saw your willy”. The video tells the story of Alex. One day Alex takes an inappropriate photo of himself and sends it to a friend using a privacy app. The picture gets shared around school before eventually ending up online. It is a light-hearted video with a serious message about the risks of over-sharing on the internet:

To accompany the campaign, the NSPCC have produced a guide to help parents become Share Aware and talk to their children about staying safe online. For more information on how to help keep your children safe online please go to the Share Aware website:

If you are looking for advice about keeping children safe online, or if you are concerned about the safety of a child then you can contact the NSPCC’s 24-hour helpline on 0808 800 5000 or you can email Also, if you know of any children who are worried about online safety or have another problem that they would like to discuss with someone then you can encourage them to call ChildLine, a free 24-hour helpline on 0800 1111.

Do you have any tips for how to protect your children online? If you do then please share these in the comments.


Mrs H


Disclaimer: This post is written in support of the NSPCC’s Share Aware campaign but all thoughts and opinions are entirely my own.

Stopping at two


  • Reply
    February 6, 2015 at 12:20 am

    Having older kids I’m painfully aware of how scarily easy it is for them to come across something they shouldn’t.
    Mine don’t have facebook until they reach 13 (the legal age) but there are children aged 7 or 8 with accounts whose parents set it up for them and then never check them at all! My girls know they are only allowed to accept friend requests from people they know and aren’t allowed to delete browsing history, messages or texts without me seeing them first. I also know their passwords and have completely open access to all their devices.
    They don’t really mind and are always surprised that their friends parents don’t!
    Thanks for linking up with #SundayStars

    • Reply
      Mrs H
      March 5, 2015 at 9:36 am

      Katie, thanks for commenting. This is actually amazing advice. I get so worried about what I am going to do when Little Miss H has access to the internet. I definitely think I will copying you and doing a lot of these things. I believe that the most important thing is to have an open and honest relationship with your children. You need to be able to talk to them about your concerns. And they need to feel that they can come to you if there is anything that is bothering them. Hugs Mrs H xxxx

  • Reply
    Kat | Beau Twins
    February 5, 2015 at 1:59 pm

    Such an important cause and well done for voicing this and raising the much needed awareness. It’s a scary world we live in and judging by those stats you’ve shared it’s going to keep increasing so we need to think straight and be one step ahead.

    • Reply
      Mrs H
      March 5, 2015 at 9:37 am

      Thanks for your comment lovely. We do need to be one step ahead. As a parent, i think that knowledge is key. It is important to know about these threats so we can do something to protect our children. Hugs Mrs H xxxx

  • Reply
    Laura @ Life with Baby Kicks
    February 2, 2015 at 5:35 am

    It’s terrifying how much kids these days know and use the internet. My 2 year old can use it better than me I’m sure. Very important to share awareness xx

    • Reply
      Mrs H
      March 5, 2015 at 9:39 am

      It is terrifying isn’t it. Little Miss H seems to be addicted to screens already. I am sure it won’t be long before she wants to use the iPad more and more. I might have to do something about this now and nip it in the bud early. Hugs Mrs H xxxx

  • Reply
    February 1, 2015 at 7:15 pm

    Great post and a very important one too. Everyone adult and children should be aware of the dangers of technology x

    • Reply
      Mrs H
      March 5, 2015 at 9:40 am

      Thanks for commenting. You are right, every adult and child should be aware of the dangers of technology. That is why I feel that this is such an excellent campaign. Hugs Mrs H xxxx

  • Reply
    Mini Travellers
    February 1, 2015 at 8:11 am

    We feel so far aware from protecting them online but I guess we are not, as Lily can already use netflicks! Thanks for sharing this.

    • Reply
      Mrs H
      March 5, 2015 at 10:08 am

      Thanks for your comment. Gosh, that is an eye opener. Perhaps I need to start putting parental restrictions on our Netflix. Hugs Mrs H xxxx

  • Reply
    Sarah Christie
    January 30, 2015 at 9:36 pm

    This is such an important cause, as a teacher it shocks he how naive teens are let alone kiddies.

    • Reply
      Mrs H
      March 5, 2015 at 9:41 am

      Hello lovely and thanks for commenting. I like the way that children and young people are quite naive. But we do need to help to protect them from the dangers that the internet can present. Hugs Mrs H xxxx

  • Reply
    Hayley (@hayleyfromhome)
    January 30, 2015 at 7:26 pm

    This is such an important campaign, bringing our children up now is so different from what we are used too and it is a little frightening thinking of what can go wrong when they don’t know how to use technology responsibly. Great post Lucy xx

    • Reply
      Mrs H
      March 5, 2015 at 9:43 am

      Hello. Thanks for your lovely comment. I think that these stats are made scarier because the world is so different from when we were children. It means it feels harder to know how to protect our children. But the NSPCC website does have some fantastic resources to help. Hugs Mrs H xxxx

  • Reply
    Katy {What Katy Said}
    January 29, 2015 at 1:15 pm

    Such an important campaign! I was pleased to share the info on my social media- parents need to know how to teach good practice!

    • Reply
      Mrs H
      March 5, 2015 at 10:09 am

      Thanks for your comment lovely. It is a great campaign. I felt honoured to be asked to write a post. Hugs Mrs H xxxx

  • Reply
    January 29, 2015 at 1:12 pm

    Great post for a worthwhile cause, I was also pleased to be asked to involved too. Very important information. Jess x

    • Reply
      Mrs H
      March 5, 2015 at 10:10 am

      Thanks for your comment. It is a really important campaign and it is essential that we share this information. Hugs Mrs H xxxx

  • Reply
    Gráinne Reid
    January 29, 2015 at 12:06 pm

    Excellent post, thanks for sharing xx

    • Reply
      Mrs H
      February 21, 2015 at 12:52 am

      Thanks for your comment. I thought it was really important to share this excellent campaign. I was definitely worried about how to protect Little Miss H when she is immersed in the digital world. But this campaign gave some excellent hints and tips. Hugs Mrs H xxxx

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